Visit Our Showroom and Retail Store!

Hello to our local customers!

Are you wondering if there are any good non-alcoholic wines in the market? The answer is yes, and to know what they are, all you have to do it visit the Better Rhodes Showroom - a non-alcoholic bottle shop. Located at 175 Fort Path Road, Unit 209, Madison, CT. We are the first of our kind in New England and the CT Shoreline. We are not just a non-alcoholic and alcohol-free beverage shop, but a place to come and learn about the world of alcohol-free. We even offer tastings by appoints so you can come in and try before you purchase. 


Note: Zero alcoholic drinks have 0.5% or lesser ABV. To contextualize it, a ripe banana has roughly 0.5% ABV. All our drinks are 0.5% ABV or lesser.

Why the non-alcoholic trend is gaining traction

For many people, the very concept of zero alcohol substitutes was a gimmick. That opinion changed over the past few years and continues to grow strong. In 2022, the global non-alcoholic drink market was US$1340481 million. From 2022 to 2026, the market is set to grow at a rate of more than 5%.

But what caused this change in the market? The answer lies in the general increased awareness of people. More people than ever are now interested in zero alcohol drinks and the sober curious movement. The sober curious movement reflects the growing interest of people in experiencing the sober life. In western culture, alcohol is a part of life. We grow up seeing people consume alcohol on all social occasions. Non imbibing at a party can feel socially awkward, and many would hang on to a glass of wine or beer only for the sake of social interaction.

As more and more people wake up to the benefits of cutting back or cutting out alcohol, the popularity of zero alcohol drinks is set to increase. The market today is full of products that do justice to the term alcohol substitute. Let's find out more about what we offer in our Showroom/Retail Store. 

More than health benefits

If you think non-alcoholic drinks are only for the health-conscious, think again. Some of the newest zero alcohol beverages are more than an alcohol substitute. They have their distinct taste and aroma profile and are often infused with nootropic herbs. Many of these herbs uplift your mood and creativity, giving you a better alternative to the regular alcohol buzz.

Many people prefer to experiment with cocktails and mocktails. If you are creative about drinks, there are no limits to what you can do with alcohol substitutes.

Perfect match for mocktails and cocktails

If you want to make the most of Alcohol-Free alternatives, get creative and make cocktails with them. For example, you can make an excellent margarita with Ritual Tequila Alternative. Similarly, the Spiritless Kentucky 76 lets you make authentic tasting bourbon cocktails. 

There are hundreds of variants in Better Rhodes, and we believe in only selling beverages that add value to people's lives. 

Have a taste of non-alcoholic drinks

Want to see what all the fuss is about? Don't worry; we have you covered.

At Better Rhodes, we offer tastings by appointment, especially for you skeptics. In our opinion, that is the best way to decide whether non-alcoholic alternatives work for you or not. Instead of listening to what others have to say, try for yourself. At $15 per person, our tasting sessions are affordable as well.

Call us at (203) 421-2574 or email us to request a tasting appointment. Each session is 35 to 40 minutes and comes with 2 beverages. Anything opened after the first 2, are just $8 each. Finally, if you like what you are having, you can buy the bottle at a discounted price. At Better Rhodes, our aim is to introduce alcohol-free beverages to everyone who cannot or does not drink for any reason.

Our collection of NA & AF products

We have a huge collection of non-alcoholic beverages across categories. Here are some of our most popular collections:

Non-alcoholic beer

We have over 50 types of NA Brews. Our beer range covers different tastes, preferences, and occasions. Whether you like light beers, lagers our stouts, we have something for you. 

Non-alcoholic and Alcohol-Free wines

Many of us cannot imagine our lives without wine. Whether it's a social occasion or a glass of wine before bed, wine is a big part of life. At Better Rhodes, we strive to give you the same wine drinking experience without the alcohol and the calories.

Non-Alcoholic and Alcohol-Fre spirits

Be it rum, tequila, gin, or whiskey, we have substitutes for each. The taste, aroma, and texture of these spirits closely resemble their traditionally-made counterparts. On top of that, the best zero alcohol drinks have a distinct taste profile which is an incentive in itself. Try some if you don't believe in how good they can be.

Functional drinks

Some Non-alcoholic beverages can make you feel good without that feeling coming from alcohol. In our range of functional drinks, we have products with active adaptogens, organic nootropics, and other healing herbs and spices. Give it a try if you want to have a great drink while enjoying all the physical and mental benefits of herbs.


As you would already know, mixers are all you need for a great glass of cocktail or mocktail. Try some of our mixers to craft your own cocktail and woo guests, friends, and family alike.

In Conclusion

Visit Better Rhodes Showroom and Retail Store at 175 Fort Path Road, Unit 209, Madison, CT, 064443 to get a first-hand experience of the world of non-alcoholic beverages. We are always on a mission to introduce these magical zero alternative drinks to new people, and we promise you'd be a fan in no time.