The Story of Wander & Found: A Better Rhodes Original

Discovering what it truly means to enjoy good wine without the alcohol.

Let’s be honest we all love a good glass of wine. That satisfying clink of glasses, that swirl before the first sip, that tiny sigh when the flavor hits just right. It’s part ritual, part relaxation, part reward.

But here’s the catch: sometimes, we don’t want the after. The fuzzy head. The sluggish morning. The “maybe I shouldn’t have opened that second bottle.”

That’s where Better Rhodes comes in to take wine away, but to give it back to you, your way.

We started Better Rhodes because we believe drinking (or not drinking) shouldn’t divide the table. It should bring everyone closer. That’s the heart of our exclusive brand, Wander & Found a love letter to those who crave the richness of wine, without the compromise of alcohol.

What Makes Wander & Found So Special

We didn’t just want to make a copy of wine. We wanted to craft the real experience the texture, the depth, the flavor, the feeling minus the buzz.

Here’s how Wander & Found stands out in the growing world of alcohol-free wines:

• Made for the modern drinker. Whether you’re sober-curious, health-conscious, pregnant, training, or just exploring, Wander & Found was created with you in mind.
• Rooted in craftsmanship. Each bottle is crafted with the same patience and attention as traditional wines using real grapes, real fermentation, and real winemaking methods.
• Alcohol gently removed. Instead of masking flavors, we preserve what makes wine wine: the aroma, body, and balance.
• Taste you can talk about. We don’t do “grape juice.” We do layers citrus, cherry, vanilla, oak, spice flavors you can savor and discuss.

In short: it’s not a replacement. It’s a revelation.

The Wander & Found Experience: Because Taste Matters

Think of this:
You pour a glass of Wander & Found Rosé.
The color glows soft salmon-pink, the aroma is crisp and floral, and before you even sip, you’re thinking this smells like summer.

Or maybe it’s our red rich, deep, balanced, earthy. Perfect for pasta, cozy dinners, or a night in when you just want to unwind without feeling off tomorrow.

Each bottle is designed for a mood, a moment, and a memory.

Wine Type	Flavor Profile	Perfect For	Food Pairing
Wander & Found Rosé	Light, floral, crisp	Brunches, picnics, warm afternoons	Salads, seafood, fruit tarts
Wander & Found Sparkling	Effervescent, fruity	Celebrations, toasts, parties	Cheese platters, sushi, desserts
Wander & Found Red	Bold, earthy, complex	Dinners, cozy nights, date nights	Pasta, grilled veggies, dark chocolate
Wander + Found  Chardonnay	Fresh, Bright, citrus, balanced	Lunches, daytime sips	Chicken, salads, soft cheeses

Every sip reminds you, this is real wine, reimagined.

The Better Rhodes Way: Quality Without Compromise

We didn’t start Better Rhodes to build a store.
We built it to start a movement that celebrates inclusion, curiosity, and conscious choice.

When we introduced Wander & Found, it wasn’t just about filling a shelf. It was about creating a bottle that said, “You belong here.”

Our core philosophy:

• You should never feel left out of the celebration.
• You should never have to justify why you’re not drinking.
• You deserve to enjoy the moment, the taste, and the togetherness without compromise.

So, whether it’s an elegant dinner, a lazy Sunday, or a Friday night in, Wander & Found fits right in.

The Truth About “Good Quality Alcohol-Free Wine”

Let’s talk about that phrase good quality alcohol-free wine.

For a long time, those five words didn’t belong in the same sentence. Early non-alcoholic wines were often too sweet, too flat, or just... confused.

So, when we set out to make Wander & Found, we knew “good quality” meant more than good taste. It meant:

• Authenticity. Made like real wine, from real vineyards, by real winemakers.
• Flavor depth. You can swirl, sniff, and sip and discover something new each time.
• Balance. It’s about structure, body, acidity not syrupy sweetness.
• Experience. Every bottle should feel like a celebration, not a substitution.

Because wine isn’t just a drink. It’s a moment. And Wander & Found lets you have that moment, again and again.

How to Choose the Right Alcohol-Free Wine

Picking your first (or next) alcohol-free wine can feel a bit like dating. You want chemistry, spark, and something that makes you say, “Oh, this is it.”

Here’s a simple way to find your perfect match:

1. Start with your mood.
Are you looking for a cozy red or something light and bubbly? Your mood sets the tone.

2. Think occasion.
A rosé picnic is a completely unique vibe from a fancy dinner. Choose the bottle that fits the moment.

3. Pair with food.
Good alcohol-free wine plays well with others.

• Light whites and rosés love salads, seafood, and fresh herbs.
• Reds adore rich sauces, grilled veggies, or a slice of dark chocolate.

4. Experiment.
You’ll be surprised how different each bottle feels and how fast you’ll find your favourites.

5. Don’t overthink it.
At the end of the day, the best bottle is the one you enjoy drinking.

Hosting with Wander & Found: Inclusivity in a Glass

Hosting a dinner or a get-together? Here’s the secret: people love choice.

Set up a little “Zero-Proof Bar” next to your wine corner and watch the conversation flow.

Here are a few ways to make it magical:

• Mix it up. Offer both alcoholic and non-alcoholic options. It’s not about either/or, it’s about everyone.
• Blind taste test. Pour Wander & Found alongside a traditional wine and have guests guess which is which. You’ll be surprised how many can’t tell.
• Create pairings. Print small cards that say, “Try the Sparkling with strawberries” or “Red pairs beautifully with dark chocolate.”
• Celebrate curiosity. When guests ask, “Wait, this is alcohol-free?” smile. That’s your cue to say, “Better Rhodes, you’ve got to try it.”

Hosting is no longer about alcohol. It’s about connection. And Wander & Found makes that connection effortless.

The Better Rhodes Difference

What makes us different?
We’re not just a retailer. We’re curators, creators, storytellers, and fellow explorers in this growing world of alcohol-free living.

At Better Rhodes, we:

• Taste everything before it reaches you. If it’s not delicious, it doesn’t make the cut.
• Champion variety. We believe your journey should be full of discovery, from spritzers to reds to bitters.
• Focus on community. You’re not drinking alone; you’re part of a bigger conversation about mindful enjoyment.
• Craft what’s missing. Wander & Found was born from gaps we saw in the market; we built it to fill them beautifully. 

We’re not trying to convince anyone to stop drinking. We’re inviting everyone to start exploring.

A Quick Sip Guide: Taste Like a Pro

You don’t need a sommelier certificate to enjoy Wander & Found like an expert. 
Here’s your mini guide to tasting:

Step	What to Do	Why It Matters
Look	Notice colour and clarity	The colour hints at body and flavor
Swirl	Gently move the glass	Opens up aromas
Smell	Take a deep sniff	Builds anticipation, enhances flavor
Sip	Let it roll across your tongue	Notice fruit, acidity, texture
Reflect	Think: what do I feel?	Every bottle tells a story

And if you’re sharing it with friends even better. Wine (alcohol-free or not) is meant to be shared.

Frequently Asked (and Relatable) Questions

The Final Pour

At Better Rhodes, we like to say that going alcohol-free isn’t about missing out it’s about finding more.

More flavor. More clarity. More mornings you love waking up to.

With Wander & Found, we’re rewriting what “wine” means. It’s no longer about alcohol; it’s about appreciation. No more side-glances at the table, no more explanations, just beautiful wine that belongs to everyone.
 
So go ahead and pour a glass of Wander & Found tonight. It’s about discovering something better.