Why the f*** would I do that?

Better Sleep
No day-ruining hangovers
More energy
Clearer thinking
More control over fitness goals
Cut alcohol out of your life for 30 days--no pressure, no long-term commitment. Experience the mental, physical, and social benefits of abstaining from alcohol for yourself with one of our curated Sober October Kits.
We encourage people to donate to the Macmillan Cancer Support this October.

    Curious about the alcohol-free life?

    Want to dip your toes into going dry without diving straight into the deep end?
    Just need a little breather from booze before the holiday frenzy?

    2 products
    Go Sober For October
    Sober October
    Better Stamina Pack
    Better Rhodes
    Better Sleep this October
    Better Relaxation Package
    Better Rhodes

    What if I really like a nightly ritual of a glass of wine or the mixing of a cocktail? We have you covered.