Better Rhodes Team
Chris Becker | Founder/Advisor
Chris founded Better Rhodes' after looking for non-alc alternatives for himself and wondering if others may not be aware of all the amazing adult 'Better-for-You' beverages that are coming to market. Chris focuses on working with trailblazing makers in this category and working on new and innovative ways to educate the market and grow the category.
In addition to Better Rhodes, Chris has worked as a management consulting and tech entrepreneur building businesses in SaaS, social media, large scale systems integrations and digital transformation. He has two children and splits his time between Better Rhodes' HQ in Madison, CT and NYC.
Daniel Stiller | CEO, Co-Founder
Daniel and Chris go way back to their days playing pee wee hockey. Though dreams of making it to the NHL never materialized they continued to look for other opportunities to work together. The childhood friends have been walking different paths, but both found themselves at this clearing in the woods which Chris evolved into Better Rhodes.
Before joining Better Rhodes, Daniel held a number of senior positions in the automotive industry and stretched his entrepreneurial wings with a start-up electric car company, before joining the School of Business at Concordia University Chicago. Along with his role at Better Rhodes Daniel continues to teach and pursue his Ph.D. in I/O Psychology.
For fun Daniel still plays hockey, skis, and golfs and has yet to be deterred by his utter lack of talent. As much as he sucks at his hobbies, he kills it as a dad of two teenage boys, husband to his amazing wife, and chump to his two dogs.
Trudy Becker | VP Product
Trudy brings years of retail and on-line sales experience to Better Rhodes. She enjoys building relationships with suppliers and customers in the burgeoning marketplace for alcohol-free and sober-curious people who have had few choices—until now.
Since attending the University of Florida, Gainesville, Trudy has worn many hats in the banking, human resources, customer service, and interior design industries. As a “Jill of all Trades”, she enthusiastically immerses herself in collaboration with the forward thinking Better Rhodes team.
In her leisure time, Trudy is a novice but determined golfer and loving grandmother to twins.
Billy Poole | Brand Evangelist and Co Founder
I am curious by nature and love exploring new ideas and roads. Everyone has their own path to “zen”. My road to zen is led by outdoor activities like running, open water swimming, hiking, and making cocktails!
The art and craft of making drinks bring me solace and joy! I've been an evolving craft cocktail maker for 10+ years. However, while my past was full of colorful nights of debauched excess, I now adopt a mindful approach to alcohol consumption. I choose to live a healthier lifestyle. I am an avid runner and open water swimmer. Taking the path of the mindful drinker opened my eyes to the world of alcohol-free spirits and beers. I've learned I can still have fun making great drinks…without the hangover! I love the process of sourcing ingredients, spirits, and recipes. There are many alcohol-free brands that provide a healthy alternative while still being tasty. The Better Rhodes community offers many different roads for an alcohol-free lifestyle. I look forward to helping everyone find their own road by sharing great recipes and brands! Cheers!
Sloane Sweitzer | VP Sales & Marketing
After finishing up school, Sloane was eager to find something she was passionate about. Sloane stumbled upon the Better Rhodes family and never looked back! She is an enthusiast for everything tasty and is driven to give people in the alcohol-free world the best options.
She loves challenges in her personal and professional life. Even with a business mind she strives to think outside the box on new and creative ways to promote and create everything Better Rhodes. In her free time she loves to travel and enjoys everything the outdoors has to offer (hiking, boating, swimming). Last but certainly not least, her pride and joy is her dog Swanson. She is super excited to be a part of the Better Rhodes family!
Matthew Fanelli | VP Sales & Operations
After graduating from Fairfield University in 2020 with a Bachelor’s degree in Management with a concentration in Entrepreneurship, Matt was excited about finding an early-stage startup. While at Fairfield, Matt co-founded two startups and has had experience with many more through the Angel Investor Forum
of Connecticut. Enthusiastic about continuing his entrepreneurial journey and re-defining his relationship with alcohol – along comes Better Rhodes into the picture!
Matt looks forward to working with the team to find new and innovative ways to help Better Rhodes on its journey. During his personal time, Matt enjoys boating and playing golf. In addition, he enjoys spending time personally trying BR products and expanding his knowledge base of beer, wine and spirit alternatives. Matt is ecstatic to have found a company he is passionate about, especially one that helps others better their lifestyles!