Why the f*** would I do that?

Better Sleep
No day-ruining hangovers
More energy
Clearer thinking
More control over fitness goals
Cut alcohol out of your life for 30 days--no pressure, no long-term commitment. Experience the mental, physical, and social benefits of abstaining from alcohol for yourself with one of our curated Sober October Kits.
We encourage people to donate to the Macmillan Cancer Support this October.
    1 product
    Go Sober For October
    Sober October
    Better Stamina Pack
    Better Rhodes

    What if I really like a nightly ritual of a glass of wine or the mixing of a cocktail? We have you covered.