Why We Updated the Better Rhodes Logo

At Better Rhodes, everything we do begins with our customers, the people exploring, discovering, and enjoying the best in non-alcoholic beverages. As we continue to grow, our brand needed to evolve too. That’s why we’re excited to share our updated logo. It's a refreshed look that reflects our mission, our expanding family of offerings, and the friendly, knowledgeable experience that defines Better Rhodes.

A Logo That Reflects Who We Are

The new logo captures the heart of what Better Rhodes stands for: a welcoming, customer-first approach to the NA beverage world. The clean typography conveys clarity and confidence, while the bold orange drop with a subtle smile represents both the joy of discovery and the spirit of connection that drives our brand.

Our CEO Daniel Stiller put it best, “The logo just makes me smile.” And that’s exactly the point.

Connecting a Growing Family of Brands

Our new visual identity also helps unify everything we do, from the Better Rhodes Marketplace, to AF Radio, and the Better Without App, all powered by Better Rhodes. Together, these platforms make it easier than ever for customers to explore the non-alcoholic space, discover new favorites, and feel confident in their choices.

No matter where you encounter us, you’ll recognize the same warmth, expertise, and commitment to making the NA experience simple, inclusive, and fun.

Looking Ahead

As the non-alcoholic movement continues to grow, we’re here to help lead the way, not just as a retailer, but as a trusted partner in discovery. Our new logo marks the next step in that journey, representing the smile that comes from finding something better — for you, for your lifestyle, and for your wellbeing.

Because at Better Rhodes, we believe everyone deserves a better drink.